D.U
PENTHOUSE
(TEL AVIV · ISR · 2035)
(RESIDENTIAL)
A refined fashion identity designed for movement, seasonality, and every kind of expression.
[ CLIENT ]
SOMEKIND
[ INDUSTRY ]
FASHION & APPAREL
[ PROJECT ]
BRAND & PACKAGING
[ PACKAGE ]
THE MINDFUL MUSE
CREDITS.
In a landscape often bound by gender norms and fleeting fashion trends, SOMEKIND set out to rewrite the rules. The brief called for a brand that could hold space for everyone — every body, every identity, every kind of day.
The challenge wasn’t just visual — it was conceptual. This brand needed to move through seasons, moods, and moments with ease — a canvas as expressive and inclusive as the people it was designed for. We created a fashion identity that feels both fluid and distinct, adaptable yet timeless.
ABOUT.
[ BRAND ]
LOGO SUITE
[ STRATEGY ]
SEASONAL & ADaPTABLE
[ COLLATERAL ]
SIGNAGE & PRINT
The visual identity for SOMEKIND was designed like a neutral frame — strong enough to hold the brand’s presence, soft enough to let each collection speak for itself.
Color becomes seasonal — a revolving door of inspiration that allows each drop to feel like a new chapter, while still remaining tethered to a cohesive system.
Labels, packaging, and signage are quietly expressive — refined in their simplicity, letting texture, material, and layout do the storytelling.
Each design element was chosen not to define the wearer, but to reflect them — fluid, adaptable, and unapologetically individual.
Not every brand begins with a business plan. Some begin with a question — what if style didn’t need a label? SOMEKIND grew from that wondering. A concept brand with no boundaries, no binaries. Just softness, strength, and the quiet confidence to dress how you feel, not how you're told.
