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Transforming beautiful logos into timeless, rooted brands

[ SINCE 2020 ]

Creative director of Pure Muse Studio in tonal, minimalist fashion—elegant branding expert in New Zealand

[ SPECIALTIES ]

Brand, website & print design

[ BRANDING THAT BEGINS WITH YOU ]

At Puremuse Studio, we create brands that feel like an extension of you —rooted in purpose, led by beauty, and grounded in truth.

Soft lighting with partial shadow on the body of a woman in a white shirt holding a green juice in a glass with a metal straw

Hand holding a long match lighting a candle on a table with a vase of greenery

We partner with founders, like you, in the lifestyle, wellness, and beauty space. Those that care about what they create, how it looks, and how it lives in the world.

MEET THE FOUNDER

TINA LI

INTERIOR DESIGN

SOL MA

INTERN

Sinead Kruis

[ FOUNDER & BRAND SPECIALIST ]

[ SKILLS. HOBBIES. QUOTES ]

BA (Hons) Degree in Design + Visual Communications / Graphic Designer / Brand Obsessed / Web Design Enthusiast / Adobe Suite / Signage Guru / Minimalist / Pattern + Paper Lover / Philomath / Problem solver / Systems + Processes Nerd / Inquisitive / Assiduous // DIY / Naturopath / Herbalist / Having a Laugh / Beautiful Spaces / Gamer / Puns / Yoga / Fashion / Sommelier / Barista / Interior Design // “Google it / Drink more water / Did you know...”

[ DOWNLOAD THE ]

brand packages

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Is your branding helping you grow — or quietly keeping you small?

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