D.W
PENTHOUSE
(CHICAGO · USA · 2035)
(RESIDENTIAL)
Gentle by nature, precise by design — branding that holds space for calm, turning daily care into quiet ritual
[ CLIENT ]
kynd
[ INDUSTRY ]
skincare
[ PROJECT ]
brand Design
[ PACKAGE ]
the modern muse
CREDITS.
[ BRAND ]
logo suite
[ STRATEGY ]
brand guidelines
[ COLLATERAL ]
packaging & WEbsite
ABOUT.
KYND is a skincare brand rooted in simplicity, purity, and intention — offering plant-based, non-toxic deodorants that are as gentle as they are effective. Crafted for the conscious consumer, KYND speaks to those seeking elevated self-care essentials made with integrity. With a focus on botanical ingredients and minimalism, the brand centers skin health and emotional well-being through thoughtful, refined formulations.
We wanted KYND to move away from sterile minimalism and lean into sensory softness. The goal was to position the product not just as a deodorant, but as a daily ritual — one rooted in self-respect, slowness, and the poetry of ingredients. Strategically, this meant developing a visual identity that spoke to both purity and emotion, blending muted tones with organic forms to invite trust, intimacy, and quiet confidence.
